Amazon’s goal for this series was to take a merry detour from their traditional messaging style, to show that unexpected, outside-the-grid creative can be a fun tactic for engaging and rewarding subscribers. The campaigns feature whimsical animations combined with creative integrations of Amazon products, for messages that are packed with personality and an overall friendly look and feel.
A fun animated email message illustrating the time-honored tradition of overdoing your holiday decorating. A faux "recommended items" carousel advertising appropriately amusing products sealed the deal. This email was illustrated by Naho Ogawa.
This touch highlighted Christmas traditions from around the world, and finished with a message about shipping deadlines.
A simple holiday Thank You from Amazon, presented by Snugs, the grumpy Christmas Cat. The photoshoot for this email, with local photographer Charlie Schuck, was one of the most surreal experiences of my life.