Paul Madlon
For every big sale we create a preview email that gives a sneak peak at the catalog and introduces the user to the styles and expectations of the campaign. For the 2016 Winter Sale preview I created an animated flip-through of some of the key deals of the season, layed out on the campaign's red canvas and feature the signature photo for the sale. The resulting send prompted an REI exec to send us a message that began, "THIS IS SO COOL!!!"

For every big sale we create a preview email that gives a sneak peak at the catalog and introduces the user to the styles and expectations of the campaign. For the 2016 Winter Sale preview I created an animated flip-through of some of the key deals of the season, layed out on the campaign's red canvas and feature the signature photo for the sale. The resulting send prompted an REI exec to send us a message that began, "THIS IS SO COOL!!!"

Whoo-hoo-hoooooo! Look out below! This 3D animated gif makes for a new email marketing experience. It captures the spirit of the season and makes you feel ready to hit the slopes with some new gear.

Whoo-hoo-hoooooo! Look out below! This 3D animated gif makes for a new email marketing experience. It captures the spirit of the season and makes you feel ready to hit the slopes with some new gear.

When REI updated their site design this fall, I designed the email that announced it. The laptop becomes a window to the lush scenery, illustrating that REI is a portal to adventure.

When REI updated their site design this fall, I designed the email that announced it. The laptop becomes a window to the lush scenery, illustrating that REI is a portal to adventure.

REI loves to keep things moving. This animated secondary content calls out the special features of this new jacket.

REI loves to keep things moving. This animated secondary content calls out the special features of this new jacket.

The summer of 2015 was the start of a new, hip sub-brand at REI; evrgrn. The style was young and quirky, and made use of hand-drawn elements and critters. This email brought them and the products to life.

The summer of 2015 was the start of a new, hip sub-brand at REI; evrgrn. The style was young and quirky, and made use of hand-drawn elements and critters. This email brought them and the products to life.

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